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Blog

Helpful articles on websites and digital marketing.

Posted by Nathan George
14 May 2016

Digital marketing for hospitality

Restaurants, cafes, bars and hotels have some of the best yet competitive opportunities to market themselves online. Their product is fantastic for creating impressive visuals and offers, but there may be substantial competition in their local area. This can leave business owners a bit daunted as to what to do. […]

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Posted by Nathan George
07 May 2016

The Ten Minute Digital Marketing Strategy

It’s very easy to lose direction when marketing your business through social media, paid advertising and email marketing. You can wind up spending an extraordinary amount of time monitoring channels and metrics that don’t actually provide any benefit to your business. Page likes, engagement and site visitors are all cool stats, but they are what we call vanity metrics. A thousand likes on your cat video is cool, but does it bring you business? […]

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Posted by Nathan George
16 April 2016

The 5 best WordPress plugins every site should have

A big part of the success of Wordpress is the community and plugins repository that gives you access to a world of custom functionality. The downside to this, is that perhaps there is too much choice and not every plugin is created equal. Some care needs to be taken to choose trustworthy, reliably coded plugins. […]

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Posted by Nathan George
09 April 2016

Why you should focus on engaging content over quality content

It’s without the doubt the cornerstone of any marketing campaign, content. There are numerous benefits to creating content on your website, the most obvious and focused on being Google search engine rankings. Google’s algorithms can identify well written, non spammy content which can help you rank for terms you are writing about, and then subsequently boost your site’s overall authority. […]

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Posted by Nathan George
02 April 2016

Should my business be on Snapchat?

Snapchat has been steadily growing in popularity over the last few years. Interest from businesses has been steadily gaining momentum, especially with the likes of high profile digital marketer Gary Vaynerchuck promoting it as the next big thing. It can be hard to know what you should do with Snapchat and if you should be on there at all. […]

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Posted by Nathan George
01 April 2016

Pixeld software bought out by Facebook

We certainly weren’t expecting this so early. In a massive move, Pixeld’s unique web development platform has been bought out by Facebook Australia. All clients will be migrated to Facebook servers immediately and gain access to world class support from their Australian team. […]

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