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Blog

Helpful articles on websites and digital marketing.

Posted by Nathan George
12 March 2016

Do homepage sliders work?

This week I released a Digital Marketing Tip that I received a few questions about. I basically stated that ‘homepage sliders suck’. A LOT of websites use sliders, and in fact I have developed and probably will continue to use sliders in some way on sites. A slider can definitely make a visual impact on any website. What business owner doesn’t want an impressive website? […]

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Posted by Nathan George
28 February 2016

Why you need user generated content

A lot of site owners struggle to write content, but know they need to do it. A lot of the time this can result in ‘waffle content’. Words on the page, but not a lot of substance or value. There is an alternative form of content that is easier to gather, and much more powerful and trusted by consumers. […]

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Posted by Nathan George
17 February 2016

Get the most out of Google Adwords

If you’re like me, you don’t like to throw money down the drain. Yet most businesses throw money at Google Adwords without actually considering what their ROI is, or how to optimise their campaigns to get the most value. Simply assigning an Adwords budget per month and hoping for the best is wasting your hard earned dollars. […]

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Posted by Nathan George
15 August 2015

Effective Product Photography

Having professional product photography does much more than display what your product is. Professional photography conveys a sense of credibility to customers of your e-commerce store. Customers have so much choice these days when shopping online. If there is so much as a hint of ‘backyard operation’, they high tale it the next Google search result. […]

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