Helpful articles on websites and digital marketing.
Posted by Nathan GeorgeEvery business and every website is different. Ultimately the performance of your site will dictate the life span. In most cases if you’ve had three or more years out of one, you have done pretty well, but I’ve seen some sites last a lot longer that still fit their purpose. […]
Posted by Nathan GeorgeTwo thirds of your customers will add items to their shopping cart, then leave. These are customers that were […]
Posted by Nathan GeorgeThis week I released a Digital Marketing Tip that I received a few questions about. I basically stated that ‘homepage sliders suck’. A LOT of websites use sliders, and in fact I have developed and probably will continue to use sliders in some way on sites. A slider can definitely make a visual impact on any website. What business owner doesn’t want an impressive website? […]
Posted by Nathan GeorgeA lot of site owners struggle to write content, but know they need to do it. A lot of the time this can result in ‘waffle content’. Words on the page, but not a lot of substance or value. There is an alternative form of content that is easier to gather, and much more powerful and trusted by consumers. […]
Posted by Nathan GeorgeIf you’re like me, you don’t like to throw money down the drain. Yet most businesses throw money at Google Adwords without actually considering what their ROI is, or how to optimise their campaigns to get the most value. Simply assigning an Adwords budget per month and hoping for the best is wasting your hard earned dollars. […]
Posted by Nathan GeorgeHaving professional product photography does much more than display what your product is. Professional photography conveys a sense of credibility to customers of your e-commerce store. Customers have so much choice these days when shopping online. If there is so much as a hint of ‘backyard operation’, they high tale it the next Google search result. […]
Posted by Nathan GeorgeOften overlooked, email marketing is one of the most cost effective and converting marketing methods available, particularly for e-commerce businesses. Building your email database is effectively cost free, and sending to it usually has a minimal cost when using a service such as Mailchimp. […]
Posted by Nathan GeorgeCustomers on your website are difficult and demanding. They want what they want, and they want it now. They […]
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