Bringing The Creator to life
The Creator archetype represents innovation, imagination, and the drive to build something new and unique. Businesses that embrace The Creator archetype set trends and push the boundaries of what’s possible within their industry. This blog gets to the nitty gritty of how your business can benefit from adopting this archetype, and how strategically implementing its characteristics can help you stand out from your competitors.
The Creator is known to
Value originality, uniqueness and self-expression
The Creator is driven by
Encouraging a culture of creativity and innovation within your audience
The Creator enjoys
Continuously innovating and challenging old ways of doing things
The Creator should avoid
Following the crowd, or never trying anything new
Becoming The Creator
So how do you start activating this archetype within your business to build your audience and brand loyalty? Here are some key kick-starters to start you on the journey towards owning The Creator archetype –
How can you start doing things differently?
Start by:
- Clearly communicate to your staff that your vision for the business is one that emphasises innovation and creativity. They are the first people you need to get on board.
- Encourage creative thinking and innovation. This can involve exploring new ideas and focusing (and in some cases investing) in areas that will set your business apart from competitors.
- Schedule regular brainstorming sessions, workshops, or innovation days where your team can share and develop new ideas.
- Prioritise high-quality materials, tools, and design elements in your products or services. Quality and creativity should go hand in hand, showcasing your brand’s dedication to excellence.
- Always seek ways to enhance your processes and outputs. Make sure that both your staff and your audience understand how important constantly improving your product or service is to you.
How can you communicate differently?
- Communicate with a strong sense of creativity, and make sure your content reflects your desire for (and commitment to) innovation.
- Speak in a way that shows you are a trendsetter – confidently and with assurance.
- Stay ahead of the industry, and make sure you know about the latest news and innovations. Communicate this knowledge as much as possible.
- Make sure that your communication feels inspiring and future-focussed
How can you change your content?
- Focus your content on customers looking for innovative solutions
- Create content that shows you value originality and exist to create something new and useful to your audience
- Don’t just communicate with them, give your customers the opportunity to talk about their experience with your business too. Their input will not only give you valuable insights but also build strong connections with them by showing them that their point of view matters to you
Remember, it’s not just about creating new products, services, or innovations but also about dedicating yourself to making your current offering as valuable as possible. Ensuring that your products or services are well-designed will enhance your brand’s reputation and customer loyalty and differentiate your brand, even if you don’t have the largest budget.
Winning against other Creator brands
So how do you stay ahead when you’re one of a few Creator brands within your industry? Below are a few simple ways you can establish yourself as more creative and innovative than your competition –
- Stay ahead of the industry, and make sure you know about the latest news and innovations. Communicating this type of information will establish you as the leading Creator.
- Differentiate yourself by innovating. Introducing new products or services, or even speaking openly about trying to improve your current ones will help you stand out.
- Up your engagement. Engage with your audience through social media, events, and any other channels you can to build a sense of community and loyalty.
- Clearly communicate your brand’s vision and mission. It’s surprising how few businesses do this, but it’s an easy way to attract customers who share your values and aspirations.
- Encourage employee creativity. Win from the inside out by empowering your employees to contribute to establishing you as creative and innovative. Give them opportunities to share ideas and collaborate on projects – it just may lead to an incredible breakthrough or innovative solutions that you can offer as a product or service.
Learning from leading Creator brands
Apple is a prime example of a brand that has successfully embodied The Creator archetype. Apple has focused on innovation, design, and creating products that challenge the status quo. Here are some of the key insights we can learn from the way Apple has implemented The creator archetype –
- Apple’s commitment to innovation is evident in its product lineup as well as the way it communicates. The business is open about its aim to create products that set new standards in technology and redefine user interaction.
- Apple communicates simply and with a single-mindedness. Many businesses try and make more noise to garner attention. Apple does the opposite. They focus on themselves, inspire innovation and retain a quiet confidence that draws people towards them.
- Apple’s marketing and communication speaks to the commonality between itself and its audience. Apple relates to its audience through a shared desire for innovation and creation. This creates an instant and deep connection.
- Apple understands that it’s about focussing on your audience and showing them how an Apple product can be a tool or catalyst for their own creative vision. This makes the brand (and its products) inherent to its audience’s lives.
Conclusion
The Creator is an inspiring and exciting archetype. By adopting the key insights in this article, your business will take on a powerful new approach to branding, communication, and business strategy – one that will allow it to differentiate from its competitors and build a strong, loyal customer base.
We have years of experience assisting brands in identifying their brand archetypes, and implementing them across the spectrum of marketing and communication. When you’re ready for a partner to help you take your business to the next level, get in touch with us, and let’s create together.
