Unless you’ve been living under a rock for the last six months I can only assume you are aware of the imminent launch of Amazon in Australia, and if not, then you should start planning how your business is going to tackle the retail giant that is Amazon.
A complete audit of your UX (User Experience) is one of the first steps you should take and with this in mind it’s time to start reviewing your business practices and take your website to the next level.
Is your website up to date?
Does your website look like it’s up to date? Does it follow current design trends? Are the products up to date and have relevant information? Is your website secure and use trusted payment gateways?
These are the things that your customer looks for in every purchase and if any one of those are missing then you run the risk of your customer looking elsewhere.
Do you offer incentives?
Is there an incentive for your loyal customers to come back and continue shopping at your website? Do your VIP customers receive a discount for repeat purchases or do they receive points for every purchase with the option to redeem at a later stage?
Amazon Prime members receive ‘Same Day Shipping’ and ‘Early Access’ to new and exclusive products as an incentive to continue shopping through Amazon.
What are your current marketing efforts?
Are your customers currently aware you are having a sale? Do they even know how to find your newest products?
Email marketing channels and social media marketing are two of the greatest avenues to repeat purchases and customer acquisition. Without these your online store is getting lost in the sea of thousands of other websites whom are all competing for the same customer.
If you don’t currently have a strong social media presence, set up your accounts and start tweeting and hashtagging what you offer. If you’re not sending out any emails then get started for free with Mailchimp’s automation suite and let your customers know you’re still out there.
Long term marketing campaigns, SEO (Search Engine Optimization) and PPC (Pay Per Click) Advertising are the best ways to grow your business and stay ahead of the competition. If the thought of setting up all of this by yourself is giving you nightmares our Digital Marketing Wingman service may be the perfect business companion.
We’ll work out a tailored solution that’s aligned with your business goals to identify areas of growth from customer acquisition to re-engagement.
Now’s the time to make sure you have a strong relationship with your customer’s and ensure they stay loyal into the future. If not, your customer’s may be the first to jump ship when they notice Amazon offer the same products at a lower price and cheaper shipping.