Business Questionnaire

Be as specific as possible. E.g. Generate SQLs that become customers and retain those customers; run an awareness campaign for product X with market segment/persona Y; get SEO up to scratch; compile a newsletter database and leverage it to cross- and upsell etc.

Give as much information as you can, for all of your products. This serves as an introduction to the Persona workshop we will conduct. E.g. Our marketing automation package is aimed at Marketing Manager Mandy who works in an SME in the Tech industry. E.g. Our Iberian Peninsula timeshare is aimed at retired, high-end consumers living in Britain who want to enjoy a luxury holiday in Spain.

Include website addresses if possible.

Sometimes, your brand’s USPs will also give reasons for you customers to believe in your brand. Sometimes, the RtBs will give evidence for your USPs. Think carefully whether there is any information which might support your USPs. E.g. All the Super Nannies management staff are all mothers themselves. First Aid trainers have worked in the emergency medical services for several years. Over 1000 nannies have been trained in 1st aid. Super Nannies is registered with the Health Professions Council of South Africa as well as the Resuscitation Council of Southern Africa. The CPR training module is endorsed by the American Heart Association. Background checks are performed on all nanny/night nurse staff.