Remarketing should be your best friend

Remarketing should be your best friend

If there’s one thing I’ve learned over the years it’s that getting customers to your website is hard work. So the last thing you want to do is waste that opportunity. But a lot of your visitors are not at the decision stage of the purchasing process. They might be researching who they want to go with, or maybe even researching what it is they actually need in the first place.

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Get the most out of Google Adwords

Get the most out of Google Adwords

If you’re like me, you don’t like to throw money down the drain. Yet most businesses throw money at Google Adwords without actually considering what their ROI is, or how to optimise their campaigns to get the most value. Simply assigning an Adwords budget per month and hoping for the best is wasting your hard earned dollars.

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