fbpx
dots dots

Conversion Optimisation

Posted by Nathan George
30 July 2016

Secrets to a high converting e-commerce website

If you’ve created a business online and the concept works, the product is selling, you may be wondering what you need to do next. Making the most of your incoming site traffic/leads with small changes that help the user purchase your product easily can have a dramatic effect on your sales revenue. A pretty website is nice, functional is great, but high converting is the holy grail. […]

Read more 

Posted by Nathan George
23 July 2016

Digital marketing on a budget

Marketing your business online can be tough when deciding where you should focus your efforts. The current state of digital marketing has a lot of options to choose from. If you don’t have the marketing budget of Coca-Cola it can be daunting to decide where you will best spend your hard earned marketing budget. […]

Read more 

Posted by Nathan George
09 April 2016

Why you should focus on engaging content over quality content

It’s without the doubt the cornerstone of any marketing campaign, content. There are numerous benefits to creating content on your website, the most obvious and focused on being Google search engine rankings. Google’s algorithms can identify well written, non spammy content which can help you rank for terms you are writing about, and then subsequently boost your site’s overall authority. […]

Read more 

Posted by Nathan George
12 March 2016

Do homepage sliders work?

This week I released a Digital Marketing Tip that I received a few questions about. I basically stated that ‘homepage sliders suck’. A LOT of websites use sliders, and in fact I have developed and probably will continue to use sliders in some way on sites. A slider can definitely make a visual impact on any website. What business owner doesn’t want an impressive website? […]

Read more