Secrets to a high converting e-commerce website

Secrets to a high converting e-commerce website

If you’ve created a business online and the concept works, the product is selling, you may be wondering what you need to do next. Making the most of your incoming site traffic/leads with small changes that help the user purchase your product easily can have a dramatic effect on your sales revenue. A pretty website is nice, functional is great, but high converting is the holy grail.

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Digital marketing on a budget

Digital marketing on a budget

Marketing your business online can be tough when deciding where you should focus your efforts. The current state of digital marketing has a lot of options to choose from. If you don’t have the marketing budget of Coca-Cola it can be daunting to decide where you will best spend your hard earned marketing budget.

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Crush your competition with video content

Crush your competition with video content

It’s predicted that video content will account for over 75% of all internet traffic by the year 2017. Youtube reports that mobile video consumption doubles every year. It’s no longer just cat and fail videos that are getting all the attention.

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5 ways to build trust on your website

5 ways to build trust on your website

One of the most powerful things you can use to convert prospects into customers is trust. Hard to gain, but very easy to lose. On a website decisions are made fast as a consumer assesses your online credibility in seconds.

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Why you should focus on engaging content over quality content

Why you should focus on engaging content over quality content

It’s without the doubt the cornerstone of any marketing campaign, content. There are numerous benefits to creating content on your website, the most obvious and focused on being Google search engine rankings. Google’s algorithms can identify well written, non spammy content which can help you rank for terms you are writing about, and then subsequently boost your site’s overall authority.

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5 Signs you need a new website

5 Signs you need a new website

Every business and every website is different. Ultimately the performance of your site will dictate the life span. In most cases if you’ve had three or more years out of one, you have done pretty well, but I’ve seen some sites last a lot longer that still fit their purpose.

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Do homepage sliders work?

Do homepage sliders work?

This week I released a Digital Marketing Tip that I received a few questions about. I basically stated that ‘homepage sliders suck’. A LOT of websites use sliders, and in fact I have developed and probably will continue to use sliders in some way on sites. A slider can definitely make a visual impact on any website. What business owner doesn’t want an impressive website?

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