Secrets to a high converting e-commerce website

Secrets to a high converting e-commerce website

If you’ve created a business online and the concept works, the product is selling, you may be wondering what you need to do next. Making the most of your incoming site traffic/leads with small changes that help the user purchase your product easily can have a dramatic effect on your sales revenue. A pretty website is nice, functional is great, but high converting is the holy grail.

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5 ways to build trust on your website

5 ways to build trust on your website

One of the most powerful things you can use to convert prospects into customers is trust. Hard to gain, but very easy to lose. On a website decisions are made fast as a consumer assesses your online credibility in seconds.

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Best customer retention marketing tactics

Best customer retention marketing tactics

Customer retention focuses on marketing to your existing customers. You might not have considered it yet depending on where your business is at in it’s lifespan. The more customers you have over time the more attractive it becomes, and there’s a good reason why.

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Cash in by creating an online course

Cash in by creating an online course

No story is better in Australia than Michelle Bridge’s online personal training course ’12WBT’ that helped her amass an estimated wealth of $53 million on the BRW rich women list. Michelle perfectly leveraged her position with the Biggest Loser to become an inspiring entrepreneur now commonly seen on the speaking circuit. But not everyone has a TV career as a base to launch their online learning juggernaut.

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Why you need user generated content

Why you need user generated content

A lot of site owners struggle to write content, but know they need to do it. A lot of the time this can result in ‘waffle content’. Words on the page, but not a lot of substance or value. There is an alternative form of content that is easier to gather, and much more powerful and trusted by consumers.

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Effective Product Photography

Effective Product Photography

Having professional product photography does much more than display what your product is. Professional photography conveys a sense of credibility to customers of your e-commerce store. Customers have so much choice these days when shopping online. If there is so much as a hint of ‘backyard operation’, they high tale it the next Google search result.

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Email marketing and why you should be doing it

Email marketing and why you should be doing it

Often overlooked, email marketing is one of the most cost effective and converting marketing methods available, particularly for e-commerce businesses. Building your email database is effectively cost free, and sending to it usually has a minimal cost when using a service such as Mailchimp.

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