TruePiece authenticates luxury watches
The counterfeit watch market is ruthless. A fraudulent Rolex can look almost identical to the real thing, right up until the moment you realise you’ve spent thousands on a fake.
Based in the US, TruePiece offers expert watch authentication, appraisal, sourcing and advisory services. Their team brings over 140 years of combined experience across watchmaking, appraising and trading, and they can spot a fake from a mile away.
The problem: Every watch needed a human to authenticate it
TruePiece’s manual authentication service was running well. But every single submission required an expert to review it personally.
The owner had an idea: an AI tool that could deliver a fast, automated assessment. Something that could screen a watch before a customer commits to a full paid service. A way to scale the expertise without stretching the team.
The question was how to build it. He’d been listening to the Pixeld podcast, heard us talking about what’s possible with AI in custom web development, and reached out.
The Pixeld solution: TruePieceAI™, an AI watch authenticator
We built TruePieceAI™, a custom AI web tool that lives directly on their website.
A user uploads a photo of their watch. TruePieceAI™ runs the image through multiple independent assessments, each returning its own verdict: real, fraudulent, or inconclusive.
It’s the AI equivalent of getting a second, third and fourth opinion, within seconds. And it’s free.
The final report includes details indicating whether the watch is real or fake, notes on image-quality issues that affected the assessment, and an estimated brand, model, year, and value of the piece.
Got a big idea for an AI tool or web feature? We’ll build it
If you’ve got an idea for a tool your competitors don’t have, something that could save your customers time, scale your expertise, or solve a problem no one has cracked yet, we want to hear it.
Check out our custom AI tools and web development service.
