Our social media projects are always customised to suit our clients. We find out clients involvement varies greatly so we prefer to work out a plan that suits both teams and their capabilities.
When was the last time you watched an ad on TV and thought, wow I need that product? You can’t remember, because you were on your phone during that commercial. What about that full page ad in the newspaper? You skipped it right. Traditional marketing is failing most businesses these days and because everyone’s attention is on social media.
Exploring social media channels is almost engrained into our daily life rituals. We are attuned to filtering through social feeds to find content that takes our interest. With the explosive growth of platforms like Instagram and Snapchat and their various media delivery formats, social media is sure to continue to deliver massive marketing potential if utilised well.
Unlike some marketing channels, social media is driven by genuinely interesting content. Direct sales pitches are detected immediately and fail miserably. Creative content, genuine discussion and a bit of fun are key elements to a successful social campaign.
Coupled with demographic targeting, social media has the potential to reach a very precise audience. Not only do you yield a better return on your advertising investment, but you are attracting the exact customer type you want.
Work with us to develop a strategy that maximises your marketing efforts. Drive attention to your business by targeting the appropriate channels with the appropriate methods.
- Asset analysis
- Target audience profiling
- Channel distribution
- Content creation
- Content scheduling
We focus on genuine customer leads, not impressions or likes or any of the other vanity metrics. We’re in a new era of marketing where you can choose to specifically market to a demographic such as 25-30 year old females that live in Melbourne, own a business and like to play tennis. You’re offering can now be so tailored that the target audience can’t say no. Try doing that with traditional marketing methods and see how your budget looks.
We can create engaging campaigns that will attract your audience’s attention not be automatically filtered out by their brain’s spam detector. We then split test your campaigns to see which ones work best, and then focus and refine. At the end, you will have a calculated ROI and a cost per conversion so you can decide how aggressive you want to be going forward.
- Campaign creation
- Channel integration
- Conversion tracking
- ROI analysis
- Split testing