There’s no doubt that content is the lifeblood of any successful marketing strategy. But for most businesses, content creation is a massive responsibility. It’s not just time-consuming. You’re expected to post across every platform, every day. Needless to say, it’s easy for businesses to feel like they’re falling behind.
Enter HubSpot’s Content Remix. Designed to help businesses like yours work smarter instead of harder, this innovative new tool turns your existing content into new and engaging formats, not only extending its lifespan and reach, but saving you time and effort. It’s a game-changer for modern businesses, especially considering that by 2026 nearly half of all social media content created by brands will be AI-generated. So, read on to learn how you can remix your content strategy and stay ahead of the curve –
Remix your marketing
The aptly-named Content Remix feature is a new tool available in HubSpot’s Content Hub. Powered by AI, Content Remix helps you remix – or repurpose – your best-performing content into various formats, from social posts and videos to marketing emails and landing pages. So, instead of spending the man-hours starting something from scratch, you can adapt and optimise your existing assets and get a full spectrum of consistent and relevant content – designed specifically to suit each platform and audience. It’s like having the expertise of a full content team, without you needing to hire anyone new.
Get the advantage
Content Remix offers businesses a completely fresh approach to their Content Strategies. While many businesses just aim to post something (anything!) to appease the need for consistent content, Content Remix takes all of that pressure off, offering a simpler, faster, and more intuitive solution. It means your business can:
- Create content in minutes rather than hours.
- Ensure a consistent brand voice across all channels without having to train different writers.
- Maximise the value of your top-performing content without having to increase your budget.
- Schedule and publish your content directly from HubSpot, streamlining the process from creation to execution.
Remixing common issues
Content Remix is also a game-changer in helping businesses overcome many of the most common issues they face when creating content.
Save time without sacrificing quality
Content creation bottlenecks are a real issue. Manually adapting a blog into a social post, an email, or a video can take days. With Content Remix, you can transform a single piece of content into multiple formats in a few minutes. Now, your people are freed up to focus on content strategy and creative planning – making your content work even harder for you.
Extending your content’s relevance
Usually a business’ best performing content does well for a while and then fades into obscurity. Now, that all changes. Remix literally breathes new life into your best performing content, extending its relevance and impact across multiple channels over time. So you’re doubling down on content that you already know will perform well.
Compete without a big budget
For most businesses, marketing budgets are tighter than ever, and going up against larger competitors seems impossible. Remix lets you punch above your weight, by allowing you to automate your content creation process. Now, you can produce a high volume of top-quality content without having the ten-person content team you would usually have needed.
Experiment without too much risk
Most businesses are keen to try new platforms out to stay relevant and show up where their audience is. Remix makes it easy to experiment with all of them – plus, you have an expert guiding your content creation. It’s a game-changer for businesses looking to break into new formats like podcasts or TikToks, especially considering you can track your content’s performance, and use that data to refine your content further.
Maximise your marketing
Content Remix doesn’t just repurpose your content. It’s a strategic marketing tool, designed to nurture leads and build your brand in a consistent and engaging way – across multiple channels. Here are just a few ways Content Remix maximises your marketing strategy –
Unified messaging – No matter the platform, format or message, you’ll always be posting consistent communication. This is going to strengthen your brand identity and build trust with your audience over time.
Stay current – Remix lets you stay on top of the latest content trends by including new formats in your content creation process. Plus, because its automated – your hyper-relevant content can get posted more quickly, so you’re part of the conversation – instead of being one of the brands who try to jump onto a trend after it’s passed.
Data-driven decision making – Every marketer wants to make the most informed decisions when it comes to spending their budget. Luckily, Content Remix doesn’t just create content, you can use performance analytics to identify which formats and channels are delivering the highest return on investment and double down on their success. Now, every piece of content that goes out is more aligned with your audience and their needs, as well as being perfectly designed to get maximum reach on each platform.
How to remix your content
As always, HubSpot has designed this tool to be intuitive, making it easy to get started. The UX is straightforward, allowing you to follow simple steps – from choosing the content you want to remix, to selecting a format and then publishing it. Here’s a quick overview of how easy it really is –
- Select your content – Choose an existing piece of content that has performed well. Starting with a high-quality piece is recommended because it increases the impact of your remixed outputs from the start.
- Pick your format – Decide what you want to create, from a social media post, to an email campaign, a video, or even a new blog.
- Customise your remix – Adjust the AI-generated output to perfectly match your branding and tone of voice, and optimise it for your specific target platform.
- Preview and publish – Review the remixed content to make any final tweaks, then use HubSpot’s integrated scheduler to post it across your selected channels. Simple.
Start remixing – today
Creating relevant, consistent and data-driven content has literally never been this easy, or intuitive. HubSpot’s Content Remix lets you get more out of every asset, every campaign, and every dollar spent. For smaller businesses trying to get ahead, it’s a game-changing tool that will do a lot of the heavy lifting for you. Now, instead of being stuck in the weeds of which hashtag to use, you’re freed up to focus on your overarching brand strategy and guide your content, and your business, in the right direction.
Pixeld is an expert at seamlessly implementing HubSpot’s tools into businesses. For any info, or to speak to us about Content Remix or any other HubSpot feature, get in touch with us today. It’s time you got remixing – and turned your old content into new business opportunities.
