Email marketing is far from dead – it’s thriving.
In fact, 87% of brands say it’s critical to their success (Litmus, 2023).
Join us for an hour masterclass led by our Digital Marketing Specialist, Paula Pessagno, where you’ll learn everything you need to know to make your emails stand out, engage your audience, and drive real results in 2025.
Spots are limited – sign up today!
Thursday, 28th at 1 PM
What to expect
We will cover all the basics, with actionable tips that you can immediately apply to make your emails more impactful, including:
- Creating attention-grabbing emails.
- Optimising for 2025 trends.
- Improving email delivery.
- Measuring metrics that matter.
Date: Thursday, 28th at 1 PM
Location: Pixeld Office – 30 Malop Street, Geelong VIC 3220 and online
Hosted by: Paula Pessagno – Digital Marketing Specialist
Why ‘Welcome Emails’ Matter the Most
When a new contact subscribes, that first email you send can set the tone for your entire relationship. That email typically gets the highest interaction rate, and it’s your biggest opportunity to make an impression.
Here are some key tips to keep in mind when setting up your welcome email:
- Set expectations – Tell subscribers what they can expect next, like newsletters, exclusive content, special offers, etc.
- Offer something special – A deal or discount can instantly capture interest.
- Improve deliverability – High engagement with your first email helps future messages land in the inbox.
- Craft a great subject line – It’s the first thing they see; make it stand out (e.g., “Thanks for Joining! A Special Treat is Waiting for You”).
- Automate it – Automated emails triggered at the right time are the most efficient way to maximise engagement and maintain consistency.
