Nathan and Josh sit down with Connie Regan from Geelong United Basketball to talk about building the Geelong Venom brand from the ground up. Connie shares how the team landed its name through a fan vote, what it takes to grow a fanbase in a sport with families, players and shareholders all wanting different things, and how HubSpot is helping the club manage and grow its database when the WNBL season kicks off.
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