In this episode of Grow Smarter, we dive deep into the concept of content lifespan and its critical role in marketing strategy. Host Nathan George is joined by Digital Content Specialist Conan Green and Marketing Director Megan McKnight to explore the balance between short-lived and long-lasting content, the evolving landscape of platforms like TikTok, and how to create evergreen content that stands the test of time.
Discover actionable tips for repurposing existing content, crafting high-impact evergreen posts, and understanding your audience’s needs throughout their buyer journey. Whether you’re a content creator or marketing professional, this episode will equip you with strategies to optimise your efforts, measure performance effectively, and achieve meaningful growth.
Tune in to elevate your content strategy and work smarter, not harder, with HubSpot!
