In this episode, host Nathan George sits down with HubSpot Senior Partner Development Manager, Imanol Ortiz, for an in-depth look at how to leverage HubSpot’s CRM platform to unify sales and marketing efforts, streamline data, and drive growth. Imanol explains the platform’s evolution beyond marketing automation into a full customer platform, including cutting-edge AI-driven features for reporting, social media scheduling, and content creation. They also highlight how proper onboarding, a dedicated internal champion, and robust integrations help maximise HubSpot’s potential, whether you’re starting from scratch or migrating from another system. If you want to work smarter, scale faster, and achieve meaningful results, this episode is a must-listen.