Storytelling Over Selling: Carly Luke on Sports Marketing and Individuals as Brands | Pixeld ...
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Storytelling Over Selling: Carly Luke on Sports Marketing and Individuals as Brands

Carly Luke from Circus Media chats with us about storytelling, women’s sport and why relationships matter more than ever in PR. Carly shares what she’s learned from marketing the Geelong Venom, how she and her sister Emily are helping young athletes build brands around their values through their new venture Aurelia Athletes, and how AI has changed the way Circus Media writes and pitches media releases.