In this episode of the Grow Smarter Podcast, we dive into the often-overlooked yet incredibly powerful world of email marketing. Join us as we chat with digital marketing expert Paula Pessagno from Pixeld about why email marketing remains a thriving strategy for nurturing leads, boosting customer loyalty, and achieving high ROI. Discover practical tips on crafting irresistible subject lines, designing effective welcome emails, segmenting your audience, and using A/B testing to refine your campaigns. Whether you’re a HubSpot enthusiast or exploring marketing automation, this episode is packed with actionable insights to elevate your strategy.