Acumen is a business system that concentrates on the operational aspects of a business to save time and money. Unlike most accounting software, the system is designed to be used in the workplace and become an integral part of daily operations. It is not just an accounts office application.
After being in business for around 40 years, Acumen rebranded and needed a new website to lift their visibility and credibility online.
The design for Acumen was a little different, with greater use of empty space and various shapes. Much like their own software, Acumen wanted their new website to be intuitive and easy to use.
Pixeld are now implementing an ongoing digital marketing campaign which has seen a 75% increase in website traffic in the last term.