Melinda Clarke first produced an illustrated map of Melbourne back in 1990. Fast forward 30 years and a new version of the map was created to take in the vastly different city skyline.
Pixeld were engaged in the early stages of the project to develop a website to draw attention to the creation of the new map and promote sales of the old and new versions of the map and various product lines.
The finished website has a modern yet classic style that pay homage to the old and versions of the map. A large volume of sales including pre-orders of the new map have been taken via the website. Content and products are easily updated as new product lines are added to the site.