About the Business
NetStrategy is a leading IT company known for delivering technology solutions and support tailored specifically to the needs of schools. Their expertise spans Audit & Advisory services, Cybersecurity, Digital Transformation, ICT Infrastructure and Procurement, AI readiness, and Managed IT services. The business has built a strong reputation in a highly competitive industry. However, to maintain their competitive edge and expand their presence in such a niche market, NetStrategy sought to increase their overall brand awareness to gain high-quality leads.
The Challenge
NetStrategy operates in a challenging landscape where lead generation is especially difficult due to the competitive nature of the IT industry. Many potential clients only consider switching providers reactively – often in response to incidents – making proactive engagement a key challenge. To make this challenge even more complex, NetStrategy needed to address two distinct audiences – technical professionals such as ICT Managers, who value detailed, technical insights, and C-suite executives, who focus on educational outcomes, strategic impact and ROI.
To stand out, NetStrategy needed to highlight their niche expertise, establish their brand as a more premium, reliable, and modern choice, and nurture subsequent leads across both audiences. While doing that, the brand would need to ensure that all leads received a consistent and meaningful experience – that was tailored to their needs and their stage in the buyer’s journey – in order to create engagement and drive conversions.
Pixeld’s Solution
To achieve these goals, Pixeld began by redesigning NetStrategy’s website, immediately elevating the brand’s overall look and feel. The new website not only showcased a modern, premium aesthetic but also enhanced user experience to reflect the high level of service NetStrategy provides. This redesign highlighted the need for a more comprehensive brand update, which led us to develop an extensive style guide. The guide established a refined, understated, and contemporary brand identity, perfectly aligning with the needs and expectations of both the schools and education institutions within their target audience.
In addition to the website transformation, Pixeld created several targeted landing pages that feature downloadable content. These pages have proven to be a valuable lead-generation tool, capturing high-quality leads who engage with educational content. We also developed innovative self-assessment tools that allow users to evaluate their cybersecurity and AI readiness. These tools not only position NetStrategy as a thought leader but also generate actionable leads, enabling the sales team to identify and understand prospects’ needs even before initiating contact.
Recognising the importance of ongoing engagement, Pixeld designed a regular newsletter aimed at clients and leads. This newsletter features engaging, relevant content and subtly encourages recipients to interact with NetStrategy’s account managers. We also developed a segmented content strategy that ensured each audience received tailored messaging that resonated with their specific concerns and priorities. By creating relevant content for each group within a unified framework, we maintained a consistent brand voice while maximising the impact of the newsletter. The newsletter has strengthened client relationships and maintained top-of-mind awareness, positioning NetStrategy as a thought leader in technology for independent schools.
To support their continued success, Pixeld provides NetStrategy with comprehensive digital marketing services, including creating case studies, social media content, retargeting ads, and lead generation pathways. We have also played a pivotal role in optimising the use of HubSpot within the organisation. By aligning marketing functions with sales processes, automating key sales workflows, and developing in-depth reports, we have helped NetStrategy identify and prioritise their best leads, ensuring the sales team works more effectively.
One of the most important elements of our work has been implementing automatic Net Promoter Score (NPS) and customer satisfaction surveys into their business. These surveys offer NetStrategy valuable insights into service performance, allowing them to continuously improve their offerings based on real-time client feedback.
Pixeld’s design support also extends into the brand’s exhibition strategy, which has become a successful component of NetStrategy’s marketing efforts. We create impactful exhibition booth signage, digital displays, and printed materials that draw attention and reinforce NetStrategy’s premium brand identity at key industry events across the country.
Results
The partnership between NetStrategy and Pixeld has delivered impressive results across multiple fronts. The new website and brand update have elevated NetStrategy’s market position, helping them further attract and engage their target audience. Developing targeted landing pages and self-assessment tools have proven effective for lead generation, allowing the sales team to better understand and serve prospects from the start.
The regular newsletter has strengthened client engagement and positioned NetStrategy as a trusted thought leader within their niche. Ongoing digital marketing support, including content creation and HubSpot optimisation, has streamlined their sales and marketing efforts, improving efficiency and lead quality. Implementing NPS and customer satisfaction surveys has provided valuable performance insights, enabling the team to continuously improve.
By leveraging HubSpot to implement processes that link seamlessly with their existing sales operations, we utilised data-driven insights and marketing automation to ensure every lead received a personalised experience tailored to their specific needs and stage in the buyer’s journey. This approach maximised engagement and optimised conversions while enabling the sales team to concentrate on lead opportunities with the most potential.
NetStrategy’s exhibitions, supported by Pixeld’s design expertise, have become standout events, further solidifying their reputation within the industry. Overall, Pixeld’s tailored strategies have helped NetStrategy grow their brand awareness, generate quality leads, and maintain a strong market presence in a competitive industry.
Conclusion
The collaboration between NetStrategy and Pixeld demonstrates the power of a strategic and integrated approach to digital marketing, branding, and sales support. By focusing on key areas such as website transformation, lead generation, content creation, and client engagement, we’ve helped NetStrategy achieve their goals and position themselves as a trusted leader in technology solutions for independent schools. This partnership continues to drive meaningful results, proving that tailored strategies can lead to exceptional outcomes – even in one of the most challenging markets.
