Social media’s role in business/client relationships

Table of contents

It’s no secret that in today’s world we rely heavily on social media for a number of different reasons. It provides a great tool to keep in touch with family and friends, as well as assist the growth of our business connections and sales. Social media grows strength each and every day, while it may seem like a challenge at times to navigate, it is important to remember just how beneficial its activity is for our business/client relationships.  


It will help you find customers:

Firstly, social media is an effective way to promote your business and expose it to audiences worldwide, which in turn makes it a great way to find consumers. With so many users spending their time scrolling through timelines and searching hashtags, social media has made it a whole lot easier for businesses to target specific audiences. It also provides the perfect platform to give users the opportunity to be active participants on your business page. Happy customers may comment or share your posts, or leave you a positive review. The more activity you have on a particular post, the more people it is likely to reach.



We can run our social media accounts from our office computers, from our phones while we’re cooking dinner, from our tablets on a plane ride, you name it! Conveniently we are able to maintain our accounts from any location as long as we have a device with us. This is helpful as it allows us to keep up with any client message enquiries on our accounts, or simply allows us to create posts while we are on the go. This isn’t a benefit businesses have had in the past. By having the ability to connect to users anytime and anywhere, we make our business more accessible to current and potential clients. This will strengthen relationships with clients because it means we are able to respond to them faster and establish a reliable relationship.


Effective communication:

Our business/client relationship is strengthened by continuous, positive communication. Social media accounts provide another way for consumers to keep in touch with businesses, whether it be a through a private message or a comment on your public platform. If a potential customer were to comment on one of your posts asking for information, you have the perfect opportunity to show your expertise. If potential customers see your friendly feedback and willingness to help, they are more likely to reach out to you. After all, there is more to a brand than its fancy sales copy and products, there are human beings with personalities that made it all happen.


Demonstrate your expertise:

Having an online public platform means you have the advantage of reaching out to thousands of people worldwide. Why not show exactly why you are different from the rest? With so many potential viewers coming across your brand, this is the prime opportunity to shine your brand in the most positive light. By using your social media accounts to create and publish original content that reflects your brand and its voice, you are able to demonstrate your expertise. Consumers are more likely to ask for the services of a business they feel they can trust, you can show customers you are trustworthy by the content you post.  


Are you in need of help with your social media? Get in touch to find out more about our digital marketing wingman service and see how we can help you.


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