‘We paid for 200 leads last month … but which ones actually made us money?’
‘Our ads feel like they’re working, but we’re not entirely sure.’
‘People rave about us when they finally try us – but half our market still doesn’t know we exist!’
Sound familiar?
If you’ve ever said (or thought) any of the lines above, you’re in good company. These are the first words we hear in almost every discovery meeting with new clients.
Below is the advice we give to those same clients, wrapped in a share‑friendly blog you can bookmark, forward, or screenshot for your team’s next meeting.
‘We can’t see which leads become customers.’
| The Problem | The Fix |
|---|---|
| Ad platforms brag about ‘conversions’, but your finance team can’t match those clicks to actual invoices. | Track every lead’s journey. Ad click → form fill → deal → closed‑won All inside one CRM. |
How we do it at Pixeld:
- HubSpot CRM sits at the centre.
- UTM parameters flow from every ad & email into HubSpot’s contact record.
- Pipeline automation updates deal stages the moment a quote is signed.
- Attribution dashboards show which campaign generated which dollar, without spreadsheets.
Result: Marketing doesn’t have to justify every move. The numbers speak for themselves.
‘Downloads disappear into the void.’
| The Problem | The Fix |
|---|---|
| You celebrate 50 e‑book downloads, then … crickets. | Get a Slack or email ping the instant a downloader hits your pricing page. |
What that upgrade looks like:
- Lead scoring: HubSpot assigns points to leads for high‑intent actions (pricing view, demo video, 2+ blog reads).
- Instant notifications: Sales is notified when a lead scores enough to cross your ‘ready to talk’ threshold.
- Progressive profiling: No more long, overwhelming forms. Returning visitors see new, pre‑filled questions so you learn more without killing conversion rates.
Result: Reps call warm prospects while they’re still in research mode, not two weeks later when they’ve gone cold.
‘Our nurture emails feel like shouting into space.’
| The Problem | The Fix |
|---|---|
| Batch‑and‑blast every Tuesday. Spray the same email at your whole contact list and pray that one lands. | Trigger emails when a prospect does something meaningful (e.g. leaves a product in the cart, revisits a service page). |
What changes:
- Segmentation by lifecycle stage: New leads get educational content; marketing‑qualified leads get case studies; sales‑qualified leads get ROI calculators.
- Smart send times: HubSpot figures out what time each contact usually opens emails and sends at that time.
- Dynamic content: One template, but the testimonial swaps to match the prospect’s industry.
Result: Emails land like helpful nudges, not noise, and your list stays healthy.
What you see when you gain full visibility
- Budgets are allocated to campaigns that actually convert.
- Sales calls open with ‘I’ve been following your content for weeks…’
- Marketing & sales meetings celebrate hard numbers, not hunches.
- Leadership invests with confidence because revenue forecasting is finally believable.
The smarter checklist
- 🔲 Map the buyer journey – outline every touch‑point from first click to closed‑won.
- 🔲 Sign up to HubSpot Starter – your quickest path to unified tracking and attribution.
- 🔲 Define lifecycle stages – Lead → MQL → SQL → Opportunity → Customer.
- 🔲 Set lead‑scoring thresholds – decide the lead score that triggers a sales alert.
- 🔲 Build one attribution dashboard – filterable by campaign, channel and time period.
- 🔲 Enable real‑time notifications – Slack or email, whichever your reps actually watch.
- 🔲 Create segmented nurture workflows – educate, nudge and close without spamming.
- 🔲 Audit monthly, optimise quarterly – kill what’s not converting, double‑down on what is.
Ready to see what you’ve been missing?
Book a 15‑minute ‘Grow Smarter’ call → Get a demo
