Email marketing remains the best digital marketing channel for a return on your investment and if it wasn’t already a necessity for your small business, the latest update of MailChimp is sure to convince you otherwise, and the best part about this is it’s completely free.

Marketing Automation has recently been added to the free tier of MailChimp and can assist in improving your digital marketing efforts with a set of tools that can cost hundreds per month in fees with other automation platforms.

Trigger based email campaigns are a great way to get your foot in the door of email marketing if you’ve never done it before, as the process for setting up this level of automation is fairly straight forward and a good outcome can be achieved with minimal effort.

Here’s a quick rundown of the new automation tools available through MailChimp;

  • Reach new audiences with Facebook and Instagram ad campaigns by advertising to people that show similar interests to your current contacts list, an amazing feature that takes all the guesswork out of identifying potential new leads. Better yet, only target contacts on your current marketing list and re-inforce brand presence and awareness.
  • Make an amazing first impression with a series of onboarding emails to show recent customers how much you care. Offer information on the product or service recently purchased, promote similar products or just say thank you for being an awesome customer.
  • Personalise each customer’s buying experience with targeted emails to generate more revenue by recovering abandoned carts, customizing order notifications, following up on recent purchases and offering personalised product recommendations.

The great thing about the new MailChimp automation is you are not locked in to any given campaign so you can customize the campaign at any time changing images, messages or call to actions to see how your audience responds. As a bonus to the new marketing automation, MailChimp offers advanced reporting features so you can monitor activity of all your campaigns and automation goals all in one place.

If you are looking to take your digital marketing efforts to the next level but feel you may not have the resources or time to invest in managing it by yourself our Digital Marketing Wingman service may be the perfect business companion.

We’ll work out a tailored solution that’s aligned with your business goals to identify areas of growth from customer acquisition to re-engagement.

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