2018 was the year we were finally able to say goodbye to some frustrating and annoying ecommerce trends that were haunting the web for the last few years like sliders, annoying pop-up ads and cheesy stock photography.
This couldn’t have come at a better time as we move our sites away from flashy gimmicks, and instead focus on how to improve the customer experience and success of your online store.
We’ve hand-picked the hottest ecommerce trends to focus on in 2019 that will give you the competitive edge in 2019.
Automating the mundane task of order emails, marketing and business operations can have a huge impact on your bottom line and improve the customer experience.
The ability to automatically sync your ecommerce store with Google and Facebook for live product feeds, or promoting a sale and scheduling your marketing via social media campaigns and email lists can help you prioritise your workload and increase your conversions.
Although chatbots are not new, we don’t see them slowing down any time soon. 2018 saw the rise of Artificial Intelligence (AI) driven online shopping. This will continue to grow in 2019 with predictions that over 85% of customer interaction will be via chatbots by 2020
From basic customer support to personalised sales interactions, automating these user journeys can help reduce friction if a customer is looking for a quick answer and can help reduce the amount of time you spend managing support and sales enquiries.
3. Easier checkout flows
The easier the checkout experience is to a customer, the less of a chance your customers will go to competitors that give them an easier option.
Cart abandonment rates for 2018 hovered around 70%. A study recently published showed that 55% of your customers will abandon their cart at checkout if additional charges were added on at the last minute i.e.Shipping costs, taxes and other hidden fees. While 34% of respondents left their items in the cart due to not wanting to create an account and the checkout form being too complicated.
A few things you can do to decrease your cart abandonment rate are:
- One page checkout
- Remove unnecessary fields
- Allow checkout without creating an account
- Autofill details such as credit card, address, name e.t.c.
4. Video content
With over 80% of visitors preferring to watch video to learn about a product or service we don’t see video content slowing down anytime soon.
Using video to promote a product (especially one that can’t be found in a local store) or a service can increase conversions and reduce product return rates as user’s can get a better sense of the product as opposed to a static image.
5. Mobile-first commerce
We’ve said it 1000 times and we’ll say it 1000 times more- mobile is not going anywhere and your mobile checkout experience needs to be as good as your desktop version (if not better.)
The easiest way to go mobile-first is to review your current mobile checkout process and ensure it’s user-friendly.
- Is it easy to find the product you were looking for?
- Can you navigate throughout the checkout process without any issues?
- Is the website taking too long to load?
Online shopping was the fastest growing segment of tasks that people did on the their mobile devices in 2018. With over 50% of ecommerce sales coming from mobile it’s essential your ecommerce website offers a mobile-first ecommerce experience.
Looking for a new ecommerce website in 2019? We’ve got you covered. We worked with some amazing businesses throughout Australia last year, and we’re already underway with some amazing new projects this year. Get in touch with us or take a look at our website packages.