Hey what’s going on everybody? I’m Nathan George and this is Digital Marketing TIp #055 and it’s the last week before Christmas.

So if you have an online store you will probably find you are getting a lot more sales this time of year.

But if you’re selling gift vouchers now is the time to really boost your advertising budget.

If you can think about your ideal customer. So for example one of my clients is the Lara Day Spa. This about who would buy a gift voucher for people for the day spa. It might be husbands, so maybe you might target on Facebook advertising menu aged between 30 and 50 in the local Geelong area.

This is the perfect time to boost your advertising budget and hopefully get a nice big reward in the lead up to Christmas.