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Why you should be blogging!


Let’s be honest, you’ve probably heard it a million times. “Your website needs to have a blog.”

I get it! You are juggling an entire business from finances, employees and general day-to-day operations and blogging for your business is always at the bottom of the list.

Perhaps your time-poor or maybe you just don’t get what blogging is and why it’s so valuable.

We want to show you that blogging is one of the easiest and cheapest methods of marketing your business and its paramount to making sure your website gets noticed.

1. It’s affordable

In my last blog post (You see what I did there) I showed you where to find free resources like images and graphics that you can use in your social media and blog posts. So aside from the investment in time it shouldn’t cost you a cent to start blogging.

2. It builds authority

The more and more you keep blogging the more you are showing your audience that you are an expert in your field. Giving away free information, tips and insights is a great way to build trust with your audience and it’s more likely they will purchase a product or contact you for a service if they can see that value.

3. It helps with your Google ranking

Before you throw all your eggs in one basket and spend all your marketing budget on SEO, spend a bit of time showing Google that your business is relevant and your website is kept up to date with the latest information.

Every time you write a blog post, it’s one more indexed page on your website, which means it’s one more opportunity for you show up in Google and drive traffic to your website.

4. It improves your social media presence

Imagine if you could ‘kill two birds with one stone’ – Keeping your website up to date and offering information to your social media fans.  Every time you write a blog post you have content available that you can post on your Facebook or Twitter page, and you also have content that your audience can share on their social media accounts as well.

That’s great and all but I’m still time-poor! 

If you’re still screaming ‘I just don’t have the time’ then look no further to the 100’s of online services available that can write your blog posts for you. There’s a great service we use from time to time called iWriter and for around $10 you can get a 500-word blog post written about any topic you wish.

Send them a few examples of the topic you are looking to write for and within 24 hours you’ll get a blog post back that you can publish on your website and share on social media – Just note that it’s always good to have a read through and make minor adjustments as needed.

So there you have it – There’s no excuse any more to not start blogging at promoting your business online. You can spend as little or as much time and money on blogging but no matter what your circumstance is you’ll be able to find a solution that works for your business.