Traditional print media is dead.<\/p>\n
The number of internet users exceeded the number of newspaper readers worldwide back in 2010, and the gap is growing rapidly.<\/p>\n
If you’re like me, you don’t like to throw money down the drain. Yet most businesses throw money at Google Adwords without actually considering what their ROI (return on investment) is, or how to optimise their campaigns to get the most value. Simply assigning an Adwords budget per month and hoping for the best is wasting your hard earned dollars. Google Adwords is the most measurable advertising platform available, allowing you to accurately calculate to the cent your ROI and scale your budget appropriately.<\/p>\n
A recent survey found that the average cost per thousand impressions (known as CPM) for direct mail marketing was $57, newspapers $16, radio $10 and Google Adwords just $1.44. They’re figures you can’t really argue with.\u00a0Adding to that is the fact that you are targeting users that need your product or service at that very moment, rather than when they are reading the paper at breakfast.<\/p>\n
By creating continuity between your ad and the pages that users are taken to, you can tailor an offer to a very specific target audience and in turn increase your conversion rate. It’s quite common for a landing page to convert\u00a0300% more than a standard website link.<\/p>\n
With a little bit of planning and effort you can get so much more from your Adwords campaigns and start seeing some serious returns. Good luck!<\/p>\n