It’s very easy to lose direction when marketing your business through social media, paid advertising and email marketing. You can wind up spending an extraordinary amount of time monitoring channels and metrics that don’t actually provide any benefit to your business. Page likes, engagement and site visitors are\u00a0all cool stats, but they are what we call vanity metrics. A thousand likes on your cat video is cool, but does it bring you business? It may well, but if you don’t know how or why, it’s a vanity metric.<\/p>\n
To get a better sense of what you should be doing online, you need a plan. The digital marketing world is changing and evolving often, so your plan should be agile and not so specific that it becomes obsolete within a few months. The important parts to identify are the why, to who and how. Already starting to cringe at the idea of developing another marketing plan?<\/p>\n
Enter the ‘Ten Minute Digital Marketing Strategy’. The idea is that you should be able to complete the strategy within ten minutes and no more. You can review and even update the strategy within minutes. This makes it easy to understand and to follow by you or your staff.<\/p>\n
The most important step of all is identifying your goals. It sets the basis for the entire strategy. If anything in your strategy doesn’t get you closer to achieving your goals, it doesn’t belong in the strategy.<\/p>\n
A goal will also help us determine if our strategy is working. In a months time we can assess whether we are closer to our goal, and which parts of our strategy have helped achieved that, and which haven’t.<\/p>\n
Some good examples of goals to set are:<\/p>\n