{"id":1671,"date":"2016-07-30T02:09:01","date_gmt":"2016-07-29T16:09:01","guid":{"rendered":"https:\/\/www.pixeld.com.au\/secrets-to-a-high-converting-e-commerce-website\/"},"modified":"2023-09-01T13:24:04","modified_gmt":"2023-09-01T03:24:04","slug":"secrets-to-a-high-converting-e-commerce-website","status":"publish","type":"post","link":"https:\/\/www.pixeld.com.au\/secrets-to-a-high-converting-e-commerce-website\/","title":{"rendered":"Secrets to a high converting e-commerce website"},"content":{"rendered":"
If you’ve created a business online and the concept works, the product is selling, you may be wondering what you need to do next. Making the most of your incoming site traffic\/leads\u00a0with small changes\u00a0that help the user purchase your product easily can have a dramatic effect on your sales revenue. A pretty website is nice, functional is great, but high converting is the holy grail.<\/p>\n
Conversion tactics are not about sales gimmicks or getting more traffic to your site. Conversion optimisation is all about giving value to your customers through convenience in order to receive value in return through sales.<\/p>\n
Here are some of the key areas to focus on to increase your e-commerce conversion rate.<\/p>\n
Motivating calls to action<\/h3>\n
That moment when a potential customer decides whether to click your ‘add to cart’\u00a0button can be heavily influenced by the wording. A call to action tells your site visitor exactly what to do next, but it can also subtly suggest the benefits they may receive from your product or service.<\/p>\n