{"id":1696,"date":"2017-06-13T07:43:45","date_gmt":"2017-06-12T21:43:45","guid":{"rendered":"https:\/\/www.pixeld.com.au\/key-components-of-a-blog-post\/"},"modified":"2023-09-01T13:24:06","modified_gmt":"2023-09-01T03:24:06","slug":"key-components-of-a-blog-post","status":"publish","type":"post","link":"https:\/\/www.pixeld.com.au\/key-components-of-a-blog-post\/","title":{"rendered":"Key components of a blog post"},"content":{"rendered":"

Blog posting becomes a dirty word for a lot of business owners. Dedicating time, knowing what to write about, knowing how to write a post are common hurdles\/excuses. But there’s no doubt content creation must be a part of any business’s digital marketing strategy in 2017 and there is nobody better positioned to do it than someone within your own business (if you want to get any real results).<\/p>\n

Here are the five most important components of any blog post that you should consider. Trust me, they are not that difficult.<\/p>\n

An intriguing or compelling title<\/h3>\n

First thing’s first, you need to get users interested in your content. It doesn’t matter how well written your article is, if nobody is there to read it. In some cases you want the title to be specific and straight to the point of what the article is about. Make clear the benefits of reading your article.<\/p>\n

Other times you may want to allude to what the article is about, or allude that the story is amazing or shocking. This is commonly known as a ‘click bait title’. Some examples might be ‘You will never believe what happened when we….’, or ‘The one trick that made me $100,000’. Be warned, if your post isn’t that good you may frustrate users, but it can be an excellent way to get more click throughs.<\/p>\n

TIP: use a specific, keyword rich title for the title on your post page, but (using a plugin like Yoast SEO<\/a>) add a more click bait style title to the Facebook title when your post is shared.<\/p>\n

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