{"id":1701,"date":"2017-07-25T11:45:32","date_gmt":"2017-07-25T01:45:32","guid":{"rendered":"https:\/\/www.pixeld.com.au\/is-your-business-amazon-ready\/"},"modified":"2023-09-01T13:29:52","modified_gmt":"2023-09-01T03:29:52","slug":"is-your-business-amazon-ready","status":"publish","type":"post","link":"https:\/\/www.pixeld.com.au\/is-your-business-amazon-ready\/","title":{"rendered":"Is your business Amazon ready?"},"content":{"rendered":"

Unless you\u2019ve been living under a rock for the last six months I can only assume you are aware of the imminent launch of Amazon in Australia, and if not, then you should start planning how your business is going to tackle the retail giant that is Amazon.<\/p>\n

A complete audit of your UX (User Experience) is one of the first steps you should take and with this in mind it\u2019s time to start reviewing your business practices and take your website to the next level.<\/p>\n

\"\"

Is your website up to date?<\/strong><\/p>\n

Does your website look like it\u2019s up to date? Does it follow current design trends? Are the products up to date and have relevant information? Is your website secure and use trusted payment gateways?<\/p>\n

These are the things that your customer looks for in every purchase and if any one of those are missing then you run the risk of your customer looking elsewhere.<\/p>\n

Do you offer incentives?<\/strong><\/p>\n

Is there an incentive for your loyal customers to come back and continue shopping at your website? Do your VIP customers receive a discount for repeat purchases or do they receive points for every purchase with the option to redeem at a later stage?<\/p>\n

Amazon Prime members receive \u2018Same Day Shipping\u2019 and \u2018Early Access\u2019 to new and exclusive products as an incentive to continue shopping through Amazon.<\/p>\n

What are your current marketing efforts?<\/strong><\/p>\n

Are your customers currently aware you are having a sale? Do they even know how to find your newest products?<\/p>\n

Email marketing channels and social media marketing are two of the greatest avenues to repeat purchases and customer acquisition. Without these your online store is getting lost in the sea of thousands of other websites whom are all competing for the same customer.<\/p>\n

If you don\u2019t currently have a strong social media presence, set up your accounts and start tweeting and hashtagging what you offer. If you\u2019re not sending out any emails then get started for free with Mailchimp\u2019s automation suite<\/a> and let your customers know you\u2019re still out there.<\/p>\n

Long term marketing campaigns, SEO (Search Engine Optimization) and PPC (Pay Per Click) Advertising are the best ways to grow your business and stay ahead of the competition. If the thought of setting up all of this by yourself is giving you nightmares our\u00a0Digital Marketing Wingman<\/a>\u00a0service may be the perfect business companion.<\/p>\n

We\u2019ll work out a tailored solution that\u2019s aligned with your business goals to identify areas of growth from customer acquisition to re-engagement.<\/p>\n

Now\u2019s the time to make sure you have a strong relationship with your customer\u2019s and ensure they stay loyal into the future. If not, your customer\u2019s may be the first to jump ship when they notice Amazon offer the same products at a lower price and cheaper shipping.<\/p>\n","protected":false},"excerpt":{"rendered":"

Unless you\u2019ve been living under a rock for the last six months I can only assume you are aware of the imminent launch of Amazon in Australia, and if not, then you should start planning how your business is going to tackle the retail giant that is Amazon. A complete audit of your UX (User […]<\/p>\n

Read More… from Is your business Amazon ready?<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":577,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[26,37],"tags":[],"acf":[],"yoast_head":"\nIs your business Amazon ready? | Pixeld<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pixeld.com.au\/is-your-business-amazon-ready\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is your business Amazon ready? | Pixeld\" \/>\n<meta property=\"og:description\" content=\"Unless you\u2019ve been living under a rock for the last six months I can only assume you are aware of the imminent launch of Amazon in Australia, and if not, then you should start planning how your business is going to tackle the retail giant that is Amazon. 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