{"id":1734,"date":"2019-01-15T21:48:54","date_gmt":"2019-01-15T10:48:54","guid":{"rendered":"https:\/\/www.pixeld.com.au\/the-power-of-the-hashtag\/"},"modified":"2019-01-15T21:48:54","modified_gmt":"2019-01-15T10:48:54","slug":"the-power-of-the-hashtag","status":"publish","type":"post","link":"https:\/\/www.pixeld.com.au\/the-power-of-the-hashtag\/","title":{"rendered":"The power of the hashtag"},"content":{"rendered":"

Instagram has made it a whole lot easier for businesses to reach out to potential clients by offering the hashtag feature. This feature enables users to essentially place their picture under particular categories that will become visible to other users should they for search them. For example, someone looking for local floral arrangements can search \u2018geelong florist\u2019 and a collection of images that have been tagged with that keyword will appear. Plenty of users search keywords just for inspiration and with no intention of seeking services. Yet this is how they come across businesses. <\/span><\/p>\n

How to use the hashtag?<\/span><\/h3>\n

Hashtags are important because they organise your post into a particular search result, which in turn makes it easier for people to find you. You don\u2019t have to worry about signing up for a fancy degree to learn how to use the hashtag, all you need to remember is to put it directly in front of a keyword you\u2019d like your post categorised under. Instagram doesn\u2019t correct your spelling either, so to make the most of your hashtag usage, make sure you get that spelling right. Hashtag keywords also don\u2019t need to have any punctuation or special characters. If you were to create a hashtag that held more than one word together (eg, Geelong florist), you simply place your words one after another without spaces (\u2018geelongflorist\u2019). No need to be grammatically correct except for the spelling. <\/span><\/p>\n

How can I use the hashtag effectively?<\/span><\/h3>\n