{"id":1753,"date":"2020-05-25T12:10:28","date_gmt":"2020-05-25T02:10:28","guid":{"rendered":"https:\/\/www.pixeld.com.au\/why-are-retargeting-ads-so-impressive-to-your-customers\/"},"modified":"2020-05-25T12:10:28","modified_gmt":"2020-05-25T02:10:28","slug":"why-are-retargeting-ads-so-impressive-to-your-customers","status":"publish","type":"post","link":"https:\/\/www.pixeld.com.au\/why-are-retargeting-ads-so-impressive-to-your-customers\/","title":{"rendered":"Why are retargeting ads so impressive to your customers?"},"content":{"rendered":"
We have entered a digital age where everyone has an online profile. As users, we continue to regularly update these profiles with likes, follows, purchases and photos. It tells our story. But as businesses, this information is valuable because it allows us to accurately segment and target audiences with less missed opportunities.<\/p>\n
Customers don\u2019t just appear on your site and instantly convert. They have been attracted via a search engine, social media channel or traditional media avenues to your website. They have researched extensively into your brand and have deliberated over your products, mission and core values. They have even looked into your competitors and have done the same thing. And once they have reached a decision, that is when they may make a conversion on your site. But it isn\u2019t guaranteed.<\/p>\n
To be a successful marketing manager you need to be able to confidently answer these questions. The internet and the Pixeld team can help you do that.<\/p>\n
One of the most effective marketing techniques to gain the right customers is retargeted advertisements.<\/p>\n
Retargeting is using advertising streams to deliberately target people who have visited your website with paid advertising<\/a> that keeps them aware or engaged with your business. Retargeting has multiple purposes including building brand awareness, building relationships with your customer base, reporting behavioural data to you and priming users into sales qualified leads.<\/p>\n Retargeting ads allows you to do these things because you have collected information about the type of person they are, what interests they have in your business and potentially why they didn\u2019t convert the first time! It means you can distribute helpful, engaging and attractive advertisements that lead them back to your site and assist them in finding their desired information and becoming one of your customers.<\/p>\n Well firstly, less than 10% of users purchase or convert on their first website visit. The use of retargeting allows you to strategically remind users about your brand on other sites without being considered annoying.<\/p>\n Similarly, people want to see brands care about them and reach out to them in unique and personalised circumstances. Unlike other advertisement streams such as radio advertisements, people NOTICE your ads when they are being retargeted because they are already interested in your brand. Retargeting with helpful and attractive content can help you achieve up to ten times more engagement and click-through-rates and have more sales qualified leads with less marketing costs.<\/p>\n Retargeting is strategic because you can deliberately choose when, where, what and how potential customers see the advertisements using both Facebook and Google algorithms. It means you can use data, profile information and machine learning to automatically personalise your advertisements to the user\u2019s issues. Therefore, you\u2019re building an invested target audience and brand awareness for your business.<\/p>\n Finally, retargeting ads are one of the most effective paid marketing techniques because they allow your business to stay on top of the user\u2019s mind when you place advertisements on websites they view and track how they engage with them. Your ideal customer may not even realise they are being targeted and the conversions, engagement and loyalty to your brand may eventually become a subconscious process for them.\u00a0 Consequently, by placing advertisements in areas that users frequent you may also be able to disrupt their current brand loyalty and convert them to your business with helpful and engaging content.<\/p>\n People want to feel like people and not just numbers or users. So using retargeting and remarketing efforts to get them on side with your brand allows them to feel in control and appreciated for their conversion decisions.<\/p>\n With retargeting ads platforms you are given information that will help you relate to each and every lead in a unique and human way. With this information, you are able to create conversations and gain an understanding with people that are genuinely interested in your business. With the right content and retargeting efforts, these people can become loyal brand ambassadors and bring new leads to your business.<\/p>\n At Pixeld we take a holistic and human approach to developing both your website and digital marketing strategy<\/a>. We not only take into account your business goals but we ask questions to get to know your ideal and frequent customers for the purpose of finding new ways to connect them with you. One of those ways is including innovative retargeting efforts within your ad strategy to continue building brand loyalty with your customers. We want you to not only have stunning shareable content but have customers that will engage and share it with their network as well.<\/p>\nWhy are retargeting ads so effective?<\/h2>\n
How are retargeting ads impressive to my customers?<\/h3>\n
It shows you care about them.<\/h4>\n
And it shows you understand them.<\/h4>\n
How can Pixeld help you with retargeting ads?<\/h2>\n