{"id":1765,"date":"2022-10-03T04:27:00","date_gmt":"2022-10-02T17:27:00","guid":{"rendered":"https:\/\/www.pixeld.com.au\/how-to-design-a-website-that-converts\/"},"modified":"2023-11-09T20:06:38","modified_gmt":"2023-11-09T09:06:38","slug":"how-to-design-a-website-that-converts","status":"publish","type":"post","link":"https:\/\/www.pixeld.com.au\/how-to-design-a-website-that-converts\/","title":{"rendered":"How to design a website that converts"},"content":{"rendered":"

You\u2019ve just dropped a year\u2019s worth of marketing budget on a new website<\/a>, you\u2019ve told the world on social media and your mum even liked and shared the post. Refreshing your email inbox, there must be something wrong. No new customers. No avalanche of sales. No conversions. Something is not right, but what?<\/p>\n

It\u2019s not enough to build a website that looks pretty. Telling your visitors how good you are might not get the job done either. If you want results that have a meaningful impact on your business, you will probably need to put a lot more effort into your website\u2019s design<\/a> and by design, I mean the components on the page. Not the colours and pictures.<\/p>\n

You must get inside your potential customers’ heads and address their concerns. Buyers want to feel like their decision is a smart and safe one. Luckily there are some tried and tested components you can add to your website to do just that.<\/p>\n

Calls to action in your website design<\/h2>\n

We\u2019ll start with the most obvious, a call to action, sometimes called a \u2018CTA\u2019. A CTA is made up of words or phrases and often a button or form. This prompts or encourages your website visitors to do something you want them to do such as making an appointment or a purchase.<\/p>\n

Nobody likes to feel lost on a web page, so learning about your business, enquiring and purchasing should be an easy and intuitive process. Instead of waiting until they read to the bottom of a page, add various CTAs higher up the page to invite faster conversion. Your CTAs should be simple and clear with no more than one on the screen at any given time so the user isn\u2019t confused.<\/p>\n

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Landing pages that have paid advertisements pointing to them quite often have a lead form at the very top of the page. When you are paying for traffic it can be best to get straight to the point.<\/p>\n

The most simple CTA might be to ask the user to submit an enquiry. You could link a button to your contact page, but if possible have the enquiry form right there on the page. If you can tailor the messaging in your CTA to be more relevant to the content they have just read, better still.<\/p>\n

Where to place social proof<\/h2>\n

If I tell you I am the best web designer in the world, you probably would not believe me. But if 50 of my customers told you, you might start to. We\u2019d much rather hear what other people say about a business than hear it from the business itself. Hearing it from others is more trustworthy and feels safer.<\/p>\n