{"id":7809,"date":"2024-03-19T10:52:37","date_gmt":"2024-03-18T23:52:37","guid":{"rendered":"https:\/\/www.pixeld.com.au\/?p=7809"},"modified":"2024-04-22T08:53:48","modified_gmt":"2024-04-21T22:53:48","slug":"5-google-ads-mistakes-we-see-every-day","status":"publish","type":"post","link":"https:\/\/www.pixeld.com.au\/5-google-ads-mistakes-we-see-every-day\/","title":{"rendered":"5 Google Ads Mistakes We See Every Day"},"content":{"rendered":"
Google Ads is one of the most effective marketing tools in the digital marketing world, helping businesses connect with their target audience and drive significant conversion. In addition to being cost-effective and immediately measurable, Google Ads offers unmatched reach and precise targeting capabilities. Despite their effectiveness, many marketers fall prey to common mistakes in their Google Ads campaigns that hinder success and waste their advertising budgets. To help you avoid them, we\u2019ve compiled the five most common mistakes, as well as a solution to each one, so you can approach your Google Ads campaign with confidence and achieve the results your business is aiming for.\u00a0<\/span><\/p>\n Wordstream reports that businesses using Google Ads generate an average of $2 in revenue for every $1 spent on advertising. <\/i><\/strong><\/p>\n It\u2019s surprising how many marketers aren\u2019t familiar with the term \u2018intent\u2019 when it comes to their Google Ads campaigns. Search intent, or user intent, is basically the \u2018why\u2019 behind whatever someone is searching for. The reason why intent is so important is because understanding what the user hopes to accomplish with their search can help you optimise your Google Ad Campaign. Intent includes everything from whether someone is seeking answers to a question, looking for a particular website, searching to buy something specific, exploring a topic or just browsing. When we identify the intent behind the search, we can tailor our content to match exactly what the user is looking for, making our marketing communication considerably more relevant and engaging.\u00a0<\/span><\/p>\n \u00a0<\/p>\nIncorrect Intent<\/h2>\n