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Marketing

Posted by Nathan George
09 April 2016

Why you should focus on engaging content over quality content

It’s without the doubt the cornerstone of any marketing campaign, content. There are numerous benefits to creating content on your website, the most obvious and focused on being Google search engine rankings. Google’s algorithms can identify well written, non spammy content which can help you rank for terms you are writing about, and then subsequently boost your site’s overall authority. […]

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Posted by Nathan George
02 April 2016

Should my business be on Snapchat?

Snapchat has been steadily growing in popularity over the last few years. Interest from businesses has been steadily gaining momentum, especially with the likes of high profile digital marketer Gary Vaynerchuck promoting it as the next big thing. It can be hard to know what you should do with Snapchat and if you should be on there at all. […]

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Posted by Nathan George
28 February 2016

Why you need user generated content

A lot of site owners struggle to write content, but know they need to do it. A lot of the time this can result in ‘waffle content’. Words on the page, but not a lot of substance or value. There is an alternative form of content that is easier to gather, and much more powerful and trusted by consumers. […]

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Posted by Nathan George
17 February 2016

Get the most out of Google Adwords

If you’re like me, you don’t like to throw money down the drain. Yet most businesses throw money at Google Adwords without actually considering what their ROI is, or how to optimise their campaigns to get the most value. Simply assigning an Adwords budget per month and hoping for the best is wasting your hard earned dollars. […]

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