Google Business Profile

A Google Business Profile improves local SEO by providing Google with accurate and detailed information about your business, which helps Google understand and appropriately rank your business in local search results. Regular updates, responding to reviews, and posting accurate business information like hours and services offered can further optimise your local SEO.

Yes, Google Business Profiles offer insights that allow you to track customer engagement. These insights include how customers found your profile (through search or maps), actions they took (like calling your business or visiting your website), and where they are coming from. This data is crucial for understanding and improving your online presence.

Reviews on your Google Business Profile are extremely important. They not only build trust and credibility with potential customers but also influence your search ranking. Responding to reviews, both positive and negative, shows that you value customer feedback and engagement, which can positively impact your business reputation.

You have control over most of the information displayed in your Google Business Profile, including your business name, address, hours, contact details, and descriptions of your services or products. However, some aspects like customer reviews and questions are user-generated and cannot be controlled, but you can respond to them.

You can use the posts feature in your Google Business Profile to share updates, offers, events, or new products. Posts appear directly in your business listing on Google Search and Maps, giving you a way to actively engage with your audience and keep them informed about your business’s latest news.