Maximise your ad spend

Google Ads

Pixeld offers Google Ads services to help businesses improve their online visibility and reach their target audience effectively.

Our team uses a data-driven approach to create targeted ad campaigns that aim to increase traffic and conversions while focusing on cost-efficiency and measurable results.

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Effective campaigns

Get results fast

Most marketing campaigns we develop for businesses across Geelong and Australia start with Google Ads.

If you need to get your business visible online fast, Google Ads is a great option. Target users searching for your products and services and appear at the top of search pages, effective immediately.

The trick? Doing it cost effectively and actually converting those clicks into paying customers. It’s not just about the ad. The page the ad goes to is just as important. We can ensure your campaign is developed end to end.

Work smarter

Attract qualified leads

Pixeld can generate campaigns that target customers correctly and maximise your conversion rate.

Whilst some campaigns are straight forward and link customers to your business in one step, others might require a more intelligent marketing funnel.

We can develop smart campaigns with multiple pathways that not only nurture your leads, but qualify them so you aren’t wasting time selling to uninterested customers.

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Why Google Ads

Benefits of Google Ads

Discover the key advantages of leveraging Google Ads for your business with Pixeld. Our strategies are designed to maximise your ad spend and deliver measurable results through targeted and cost-effective campaigns.

Increased visibility

Google Ads place your business at the top of search results, making it easy for potential customers to find you immediately.

Targeted reach

Focus your ads on specific keywords and demographics to attract the most relevant audience for your products or services.

Cost efficiency

Optimise your ad spend with data-driven strategies that ensure you get the most value for your budget, reducing unnecessary costs.

Top of mind

Maximise conversions with retargeting

It’s well known in the marketing world that customers make contact multiple times with a business before making a decision.

Pixeld can track users that were on your website researching your business and feed highly targeted adds to them. You might show the exact product they were looking at, or provide an offer they can’t resist to come back and complete their purchase.

It’s a tactic known as ‘retargeting’ and it can give you the best return on investment you’ve ever seen.

Google Ads

Frequently asked questions

Google Ads operates on a pay-per-click (PPC) model, where advertisers bid on keywords and pay for each click on their advertisements. When a user performs a search, Google digs into the pool of Ads advertisers and chooses a set of winners to appear in the valuable ad space on its search results page. The winners are determined based on a combination of factors, including the quality and relevance of their keywords and ad campaigns, as well as the size of their keyword bids.

Yes, Google Ads can be highly effective for small businesses. They offer a cost-effective way to reach a target audience as you only pay for actual clicks on your ads. This platform allows small businesses to compete with larger companies, as ad visibility is based on the relevance of the ad to the user’s search query, not just on the size of the advertiser’s budget.

The cost of Google Ads varies based on several factors, including the competitiveness of your keywords and industry, your geographical location, the quality of your advertising campaigns, and your budget settings. Google Ads operates on a bidding system, so the cost per click can vary significantly. There’s no minimum amount that you have to spend.

Yes, Google Ads allows you to target your ads to specific geographic locations. You can choose entire countries, areas within a country like cities or territories, or even a radius around a location. This feature is particularly useful for local businesses looking to target potential customers in their immediate area.

The main difference between Google Ads and SEO (Search Engine Optimisation) is that Google Ads is a paid advertising platform, while SEO refers to the process of optimising your website to rank higher in organic search results. Google Ads can bring immediate results, while SEO is a longer-term strategy.

The time it takes to see results from Google Ads can vary. Some businesses see immediate results once their ads start running. However, for others, it may take some time to optimise the ads, refine target audiences, and adjust bidding strategies. Consistent monitoring and adjustment are key to success. Usually, we see improved results in a month or two.

Insights

Latest Google Ads articles

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Download our Google Ads package brochure

Take the first step towards amplifying your online presence. Explore how our Google Ads packages can drive results for your business.