Decoding SEO

For most businesses, digital marketing serves as the primary channel for business growth, but it’s also where they will face the strongest competition. Understanding and leveraging Search Engine Optimisation (SEO) to be found online is no longer just an option—it’s a necessity. SEO, at its core, is about enhancing your website’s visibility in search engine results, which is crucial for attracting potential customers. This guide aims to demystify SEO, breaking it down into understandable and actionable steps, particularly for business owners who may not have a technical background.

This course includes:

• 22 hours on-demand video
• 19 coding exercises
• 15 articles
• Access on mobile and TV
• Certificate of completion