Identity design refers to the visual and aesthetic elements that represent a company, including its logo, typography, colour scheme, and overall brand image.
A strong and well-crafted identity design can have a significant impact on a business’s growth by creating a memorable and recognisable brand that resonates with its target audience. A well-designed identity can also help a business differentiate itself from its competitors, establish credibility and trust, and enhance customer loyalty. Additionally, a cohesive and consistent identity design across all channels and touchpoints can create a sense of professionalism and legitimacy, which can ultimately translate into increased sales, revenue, and market share.