What’s it all about? Starting this month, Google Chrome will be alerting users that are browsing all…
Read more
5 ways to keep your website running fast
Your website visitors can be impatient and a lot of them will give up after a few…
Read more
SEO vs. SEM – Which should you use?
If you’ve ever had a website or are looking to build a new one, you’ve probably…
Read more
Branding extends to every interaction
The first thing you think about when branding is mentioned is of course the logo. For a…
Read more
Why you don’t need to make your logo bigger
There’s one question every web designer will have heard multiple times in their career, “can you make…
Read more
Google Penguin update and how it affects you
Google constantly updates it’s search results algorithm The Penguin update to Google’s search rankings was initially created…
Read more
What is a vanity metric?
A vanity metric is some piece of information or statistic about your digital marketing that might make you…
Read more
Google to crack down on pop-ups
Google is about to release a change to its mobile search results that penalises websites using pop-ups….
Read more
Digital marketing for hospitality
Restaurants, cafes, bars and hotels have some of the best yet competitive opportunities to market themselves online. Their product is fantastic for creating impressive visuals and offers, but there may be substantial competition in their local area. This can leave business owners a bit daunted as to what to do.
Read more
The Ten Minute Digital Marketing Strategy
It’s very easy to lose direction when marketing your business through social media, paid advertising and email marketing. You can wind up spending an extraordinary amount of time monitoring channels and metrics that don’t actually provide any benefit to your business. Page likes, engagement and site visitors are all cool stats, but they are what we call vanity metrics. A thousand likes on your cat video is cool, but does it bring you business?
Read more