Your website visitors can be impatient and a lot of them will give up after a few…
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SEO vs. SEM – Which should you use?
If you’ve ever had a website or are looking to build a new one, you’ve probably…
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Branding extends to every interaction
The first thing you think about when branding is mentioned is of course the logo. For a…
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Why you don’t need to make your logo bigger
There’s one question every web designer will have heard multiple times in their career, “can you make…
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Google Penguin update and how it affects you
Google constantly updates it’s search results algorithm The Penguin update to Google’s search rankings was initially created…
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What is a vanity metric?
A vanity metric is some piece of information or statistic about your digital marketing that might make you…
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Google to crack down on pop-ups
Google is about to release a change to its mobile search results that penalises websites using pop-ups….
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Digital marketing for hospitality
Restaurants, cafes, bars and hotels have some of the best yet competitive opportunities to market themselves online. Their product is fantastic for creating impressive visuals and offers, but there may be substantial competition in their local area. This can leave business owners a bit daunted as to what to do.
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The Ten Minute Digital Marketing Strategy
It’s very easy to lose direction when marketing your business through social media, paid advertising and email marketing. You can wind up spending an extraordinary amount of time monitoring channels and metrics that don’t actually provide any benefit to your business. Page likes, engagement and site visitors are all cool stats, but they are what we call vanity metrics. A thousand likes on your cat video is cool, but does it bring you business?
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Cash in by creating an online course
No story is better in Australia than Michelle Bridge’s online personal training course ’12WBT’ that helped her amass an estimated wealth of $53 million on the BRW rich women list. Michelle perfectly leveraged her position with the Biggest Loser to become an inspiring entrepreneur now commonly seen on the speaking circuit. But not everyone has a TV career as a base to launch their online learning juggernaut.
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