What is a vanity metric?

What is a vanity metric?

A vanity metric is some piece of information or statistic about your digital marketing that might make you…

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Digital marketing for hospitality

Digital marketing for hospitality

Restaurants, cafes, bars and hotels have some of the best yet competitive opportunities to market themselves online. Their product is fantastic for creating impressive visuals and offers, but there may be substantial competition in their local area. This can leave business owners a bit daunted as to what to do.

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The Ten Minute Digital Marketing Strategy

The Ten Minute Digital Marketing Strategy

It’s very easy to lose direction when marketing your business through social media, paid advertising and email marketing. You can wind up spending an extraordinary amount of time monitoring channels and metrics that don’t actually provide any benefit to your business. Page likes, engagement and site visitors are all cool stats, but they are what we call vanity metrics. A thousand likes on your cat video is cool, but does it bring you business?

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Cash in by creating an online course

Cash in by creating an online course

No story is better in Australia than Michelle Bridge’s online personal training course ’12WBT’ that helped her amass an estimated wealth of $53 million on the BRW rich women list. Michelle perfectly leveraged her position with the Biggest Loser to become an inspiring entrepreneur now commonly seen on the speaking circuit. But not everyone has a TV career as a base to launch their online learning juggernaut.

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