Authenticity and connection are dominating the world of social media, making it vital for businesses to break away from traditional corporate communications and embrace a more human approach. To put it simply, people don’t want to interact with faceless companies; they crave engagement with the real people behind the brand.
In the words of Hubspot, ‘humanising your brand is no longer an option—it’s a necessity.’ But why is it so important? Let’s dive deeper into the five reasons why you should humanise your business on social media.
1. Build Trust
Consumers love honest brands and they value transparency. When you show your values, vision, and team’s real personalities, it creates an authentic connection. For instance, research conducted by Sprout found that 53% of people say they feel connected when a brand’s values align with their own.
This personal touch is what helps to build trust, and makes them feel confident in choosing your products or services, regardless of price. They know that they can rely on your brand because they trust the people behind it.
This approach also allows you to handle challenges openly and honestly. No business is perfect, and when something goes wrong, your customers will appreciate your transparency.
2. Promote your business culture
A thriving company culture is not only important for your employees, and for attracting talent, it also plays a significant role in shaping your brand’s reputation among consumers. Behind-the-scenes videos, fun celebrations, team bonding moments, and company values all contribute to humanising your brand and strengthening the emotional bond with your followers.
Sharing stories about your company’s commitment to charitable causes, sustainability efforts, or involvement in local communities further reinforces your brand’s values and resonates with socially conscious consumers. When your audience identifies with your business’s ideals and culture, it fosters a sense of belonging and loyalty.
3. Differentiate from competitors
Humanising your brand on social media is a powerful way to differentiate yourself. While your competitors may offer similar products or services, they might not have the same human element that your business does.
Sprout also reports that “when customers feel connected to brands, more than half of consumers (57%) will increase their spending with that brand and 76% will buy from them over a competitor.”
4. Motivate your staff
Showcasing the human side of your company means literally highlighting the amazing individuals who make up your awesome team. And it’s a fantastic way to keep your crew motivated!
Nowadays, employees aren’t just looking for a paycheck; they want their work to be meaningful. So when you take the time to recognise your team members for their outstanding efforts, whether it’s through heartwarming posts, fun videos, or cool photos on social channels, it’s like giving them a well deserved high-five for a job well done!
When businesses do that, they’re not just motivating their team internally; they’re also catching the attention of their audience. People love to support businesses that genuinely care about their people, and that’s exactly what you should be doing.
5. Boots your engagement
From the start, we emphasised how people crave authenticity and want to see the real people behind a company, not just institutional talk. When people see the genuine faces, stories, and values behind your brand, they can’t help but engage! They want to be part of something authentic and relatable.
Customers desire a real connection with brands. Behind-the-scenes posts, like employee-created videos sharing tips or celebrations, build rapport and boost engagement.
HubSpot’s research reveals that 30% of marketers are already crafting content that reflects their brand’s values, ranking it as the third most popular trend. And that’s not all: humanising your brand boasts the 5th highest ROI among trends.
If you’re only talking about your products and services, then it’s time to change the game. Open the doors to your business and show the world what it’s all about: the vision, the purpose, the team, and the incredible results. Embrace authenticity and connection because people want to see the real faces, stories, and values behind the brand. Get ready to make genuine connections and watch your brand flourish like never before.